Getting Animated: Visual Storytelling [Webinar Recap]
Great visual communication is key to telling your story - and, more importantly, it's key to inviting your donors, volunteers, and other stakeholders to be a part of that story.
So let's brush up those visual storytelling skills!
Tiny Windows Consulting held a conversation with animator Stu Sufrin to dive into the importance of character, conflict, and color in getting your message across. Watch the playback here and walk away with practical tips and inspiration you can bring back to your organization to use in your marketing communications today.
When we’re talking about nonprofit storytelling in particular, your audience is the main character. How can you represent them at the center of the story?
Start with the question: how do you want them to feel? The answer should guide very other choice you make.
Tell the story with color. Colors represent different emotions, and the way you use and change them can help elicit different emotions in your audience. This video about human trafficking goes from the challenge (represented by red) to hope (in yellow).
Think like an interior designer and create an environment. This too should be guided by the answer to the “how do you want them to feel?” question.
When working with an animator, consider:
Budget: video in general can run the gamut of expense. Start with what you have and ask what’s possible (instead of asking “how much would it cost to do X?”).
Timeline: projects need wiggle room. However long you think it will take, add on 30% buffer time.
Have examples: tell the animator what you want your audience to feel, and have examples of media that makes you feel that way. Share what you like and what you definitely don’t like to give them creative guidance and inspiration.
Be a partner: animators are creatives. They are looking for creative partners who are open to their input - that’s what makes for the best projects on both sides.
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