"Welcome to Ask Me Another, the show that is bar trivia for people cleaning their bathroom..."
Oh man did I laugh when I heard this silly little moment fall out of the mouth of Ophira Eisenberg. It was just too real.
This is likely TMI, but I have definitely listened to Ask Me Another while scrubbing some particularly stubborn Lightning McQueen toothpaste from the side of the sink.
But so many jokes are funny because they're true, right?
It's a great test for any organization, though. When does your audience think about you (or rather, your mission)? And in those moments, are you available, and offering what they're looking for?
This is what Google calls "micro-moments." They are those little times when people reflexively grab their phones in order to learn, do, discover, watch, or buy something right in that moment.
I'm sure you can think of a few examples of micro-moments from your personal experience. Maybe you needed a recipe for a specific set of ingredients. Maybe you needed to change your plans for your night out and had to find a venue that worked for everyone. Or maybe you just didn't want to spend the next hour hunting through Netflix for a decent romantic comedy. (Somebody else has definitely already come up with a list, right?)
Think With Google has a great collection of resources on this micro-phenomenon. And The Nerdy Nonprofit has a good list of things for organizations to think about to integrate micro-moment thinking into your digital strategy.
But at the simplest level, take a moment and think about the people you're trying to reach. No, wait, I take that back. Think about the person you're trying to reach and engage. Consider a few "moments" when your mission, your organization, is going to most matter to them.
And remember, tell the smallest possible story here.
Like, toothpaste-on-the-bathroom-sink kind of smallest possible story.
Then consider: what does this mean for the kind of content I create? Or how I share it?
It's a worthwhile thing to ruminate on next time you've got some cleaning to do.